Brand Futurist · Entrepreneur · Author
Brand futurist, entrepreneur and author Loretta Markevics is the founder and CEO of Yellowjacket, the consultancy that builds Consequential Brands — a concept introduced in her 2026 book, Why Is This Book Yellow? She also founded the integrated marketing agency Sēd and The Farmers Finds. Previously, she served as Chief Strategy & Creative Officer and EVP at major global advertising and PR firms, including McCann, Grey, Porter Novelli and DeVries Global. An award-winning strategic and creative consultant, she is a frequent conference panelist, speaker, moderator and podcast guest.
Yellowjacket builds Consequential Brands, the concept introduced in Loretta's 2026 book, Why Is This Book Yellow? The consultancy turns the book's ideas into practical brand strategy, moving from thinking on the page to action in the real world.
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An integrated marketing agency built for startups seeking hypergrowth and legacy brands looking to reboot their brand. With B2B and B2C strategy, creative, PR, and digital under one roof, plus RAIN™, Sēd's proprietary Generative Engine Optimization (GEO) offering, Sēd is on the bleeding edge of how brands are built today.
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An e-commerce brand dedicated to helping farmers market-born startup brands. The Farmers Finds was born on the road during a year spent crisscrossing the country. This curated marketplace and subscription platform brings small farmers' market finds to doorsteps nationwide.
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A book on courage, strategy, and building Consequential Brands.
About the book
Top 10 Inspiring Women Entrepreneurs to Watch
Female Entrepreneurs Breaking Barriers
PR Week 40 Under 40
Top Woman in Communications, Trailblazer
2023 Top Boutique Agency Winner Sēd
Cannes Lion Winner
SABRE Award Winner
Effie Award Winner
Jay Chiat Award Winner
Event Marketer Award Winner
The Drum Award Winner
The American Business Awards Best Female Entrepreneur — Business Services“Do one thing every day that scares you.”That motto followed me from my start on Madison Avenue to becoming a CEO. Stepping fully into who we are meant to become demands consistent courage. Instilling that courage in others gets me out of bed every day.