Two companies, one belief: every big brand starts small.

From brands I've supported through marketing communications to giving farmers' market-born brands the visibility they deserve, the through-line is spotting what's overlooked and building it into something people can't ignore.

Agency

Sēd

An integrated marketing agency built for startups seeking hypergrowth and legacy brands looking to reboot their brand. With B2B and B2C strategy, creative, PR, and digital under one roof, plus RAIN™, Sēd's proprietary Generative Engine Optimization (GEO) offering, Sēd is on the bleeding edge of how brands are built today.

Recent recognition includes the 2023 Top Boutique Agency title from PR Daily and a SABRE Award win for experiential work with client Get Joy & Co. Sēd also recently launched RAIN™, its proprietary Generative Engine Optimization (GEO) solution, helping brands build the entity structure and trust signals that make them eligible to be understood, cited, and recommended by AI systems.

Brand StrategyAdvertisingPublic RelationsDigital & SocialRAIN™ (GEO)
Venture

The Farmers Finds

The Farmers Finds was conceived while I was traveling across the country from 2020 to 2021. Over more than a year on the road, I kept stopping at farmers' markets — and kept finding small-batch products worth sharing far beyond the town they were made in. What began as an accidental idea became a true labor of love: a curated subscription box that brings unique, homegrown finds from independent makers straight to subscribers' doors, nationwide.

Subscription BoxSmall-Batch MakersNationwide Shipping
A Farmers Finds subscription box surrounded by small-batch sauces, nut butters, granola and a candle on a checkered tablecloth
Loretta Markevics speaking on camera for a Farmers Finds film
Loretta Markevics walking a farmers' market lined with vendor tents

The lessons from both are becoming a book.

Coming soon — more to share shortly.

About the book